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 | | From: | Jim Lane | | Subject: | SD REader ads/caps or too much time on my hands | | Date: | Sat, 25 Dec 2004 15:17:00 -0800 |
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Well, it is a two-week down time, after all.
Following up on the rubric that you can't get a food review capsul in
the Reader nless you advertise, a quick scan of the Dec 16 issue showed
70 display ads and 75 capsuls (after deleting caps from Baja and Far
East). So far looks like the charge may have some merit.
Then I started checking the display ads versus the caps in the paper
(realizing that not all caps appear in every issue). After deleting two
display ads (wine bars so no restaurant caps)we're at now at 67
display/75 caps.
So far, I have gone through the first 33 (not quite half of the) display
ads and it looks like this:
Both: 3
Display only: 29
I set this aside for the interim and scanned the Dec 23 issue and after
making the same deletions as above and for the special Christmas/New
Year' dining ads that only appear at holiday time, started over. Looks
much the same here too.
So, I'm going to shelve this until after the holidays then check the
display ads against the online listing of all the caps (deleting the
same categories) and see what comes up with a 100% check.
Anyone want to bet on the outcome:
To have a capsul (all former reviews) or review, you have to advertise...
____ You betcha!
____ Maybe (forget this straddling the fence position, take a stand!)
____ Nah, they need to fill the space with editorial to balance the ads
jim
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| | From: | firechief | | Subject: | Re: SD REader ads/caps or too much time on my hands | | Date: | Sun, 26 Dec 2004 20:11:58 -0800 |
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| Jim Lane wrote:
> Anyone want to bet on the outcome:
>
> To have a capsul (all former reviews) or review, you have to advertise...
>
> __X_ You betcha!
>
> ____ Maybe (forget this straddling the fence position, take a stand!)
>
> ____ Nah, they need to fill the space with editorial to balance the ads
Ditto PennySaver.
Ditto U-T.
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| | From: | Jim Lane | | Subject: | Re: SD REader ads/caps or too much time on my hands | | Date: | Sun, 26 Dec 2004 22:01:52 -0800 |
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| firechief wrote:
> Jim Lane wrote:
>
>
>>Anyone want to bet on the outcome:
>>
>>To have a capsul (all former reviews) or review, you have to advertise...
>>
>>__X_ You betcha!
>>
>>____ Maybe (forget this straddling the fence position, take a stand!)
>>
>>____ Nah, they need to fill the space with editorial to balance the ads
>
>
>
> Ditto PennySaver.
>
> Ditto U-T.
>
>
well, the stats say you are wrong as far as the physical publication
goes. BTW, the Reader has 247 caps online. Haven't separated out Far
East and Baja to get the final number, but that ups the probablility of
this happening.
But as far as the publication. WRONG! I've ruled out the simple proof by
elimiinating the Far East and Baja - none of which advertise. But that
is the exception to your position.
jim
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