A New Philosophy of Entrepreneurship : Great Books Entrepreneurship & Freedom's Ideals

Subject:	A New Philosophy of Entrepreneurship : Great Books Entrepreneurship & Freedom's Ideals
Date:	Tue, 15 Dec 2009 10:53:24 -0800 (PST)

May 29, 2006

New Book by UNC's Artistic Entrepreneurship Professor Highlights the
Spirit of Entrepreneurs

Chapel Hill, N.C. =97 Dr. Elliot McGucken, who developed and taught an
artistic entrepreneurship course at UNC this spring, is the author of
a new book that discusses the spirit of entrepreneurs in the context
of epic storytelling and the hero's journey.

"Whether you're an MBA, MFA, JD or DJ, the book is there to show you
how the business of art and the art of business are united in the
realm of higher ideals in epic storytelling," said McGucken, five-time
author and adjunct professor of Physics and Programming. His new book
is called The 45 Revolver =97 Epic Story & the Hero's Journey in
Artistic Entrepreneurship & Technology 10: Ideals Are Real.

The book, to be released in July, was inspired by McGucken's pilot
course at UNC, Artistic Entrepreneurship & Technology 101. It includes
topics discussed in class, including McGucken's experience running
profitable Internet companies and his vision that an entrepreneur's
ideas found through technology, law, business or art can lead to their
passion, profession or vocation.

"The book, which unites art and entrepreneurship in a maverick way by
treating entrepreneurs as hero storytellers, was shaped around Joseph
Campbell's book, Hero with a Thousand Faces," said McGucken. "This
classic 12-stage journey includes a mythological hero or heroine, the
call to adventure (an entrepreneurial vision), and the return to home
(the exit strategy)."

Campbell's book influenced Hollywood films like Star Wars, Matrix and
Lord of the Rings. McGucken hopes his new book can inspire blockbuster
ventures.

"Using the hero's journey is a most efficient way to combine art, law,
business, technology and entrepreneurship in the classroom," McGucken
said. "The book presents the journey of entrepreneurs in a classical
context and their encounter with mentors, rescues, irony and survival
in its epic form. The purpose is to inspire students to make the world
a better place via artistic entrepreneurship."

McGucken's class at UNC attracts students who are interested in the
arts, entrepreneurial ventures and cutting-edge technologies.

"Everyone needs mentors to help guide you down whatever path you
choose," McGucken said. "For some people, a hero character from a book
or movie can also be a mentor."

http://www.kenaninstitute.unc.edu/centers/cei/?y=3Dnews.20060529&t=3DNews

http://uncnews.unc.edu/content/view/1958/103/

National Coverage

Transforming Art Into a More Lucrative Career Choice
The New York Times
Some artists have begun to figure out ways to make money and make art
=97 aiming to end the notion that =93starving=94 and =93artist=94 are
necessarily linked. ...Mr. Niles and Ms. Hellmuth have learned on
their own what Elliot McGucken teaches in his course, Artist
Entrepreneurs, which he developed at the University of North Carolina
at Chapel Hill with a grant from the Kauffman Foundation.

http://uncnews.unc.edu/content/view/1958/105/

News
November 8, 2005

Students Line Up for New Artistic Entrepreneurship Course

When UNC Professor Elliot McGucken put out the call to "make your
passion your profession" with a pilot course for artistic
entrepreneurs, students answered. More than 110 students applied for
the new course, Artistic Entrepreneurship and Technology 101,
scheduled for Spring 2006.

The course, geared towards students with an interest in the
intersection between the arts, entrepreneurial ventures and cutting-
edge technology, was originally slated for 40 spots, but the
overwhelming response triggered an increase in class size. Nearly 50
students are enrolled for the spring semester.

Students from a range of creative disciplines =97 from painting to film
production =97 will develop their artistic vision over the course of the
semester. McGucken hopes the course will both inspire artists to
pursue their creative passions and give them the practical tools
necessary to launch and develop their ventures.

"Every artist is an entrepreneur, and every entrepreneur is an
artist," explains McGucken.

In addition to researching business structure and the ins and outs of
building a sustainable venture in the arts, students will take
inspiration from classical works like Aristotle's Poetics and
contemporary entrepreneurs, artists and entertainers, like Steven
Jobs, Richard Branson and 50 Cent.

Central to the course are multidisciplinary teams, in which students
will learn from each other and build creative networks.

"What we have is a foundation for a network of artistic entrepreneurs
who are going to go out and build tomorrow's media companies, launch
tomorrow's fashion brands and realize the renaissance that
technological revolutions are affording," says McGucken.

McGucken developed the course with a grant from the Carolina
Entrepreneurial Initiative's Innovations Fund, as part of a larger
proposal to explore the creation of an academic track in artistic
entrepreneurship. McGucken brings a wealth of experience to the new
course, including extensive research on open source content management
systems and digital rights management, and more than 10 years
experience at the helm of the profitable Great Books portal www.jollyroger.=
com.

http://www.kenaninstitute.unc.edu/centers/cei/?y=3Dnews.20051108&t=3DNews

New Course Examines Opportunities in Artistic Entrepreneurship

Chapel Hill, N.C. =97 UNC=96Chapel Hill students can learn to transform
their artistic passions into commercial and nonprofit ventures in a
new course, Artistic Entrepreneurship & Technology, to be offered in
Spring 2006.

=93UNC is thriving with talented, industrious students looking to make
their passions their professions,=94 says Dr. Elliot McGucken, professor
of physic and programming, who developed the pilot course with a grant
from Carolina Entrepreneurial Initiative (CEI) Innovations Fund. CEI
awarded the grant to the Communications Studies department to explore
the creation of a track in artistic entrepreneurship, including
Gucken's new course.

=93Recent technological advances make it easier than ever before. This
class will invite writers, artists, directors, producers, musicians,
business majors and computer programmers to work together in building
artistic ventures. The business, law and technology of new media
ventures will be covered, allowing motivated students to finish the
class with a solid blueprint for an operating venture.=94

The new course is the among the latest new course offerings of the
CEI, an $11 million effort funded in part by the Ewing Marion Kauffman
Foundation to infuse entrepreneurship education across campus and help
students, faculty and staff learn to launch successful ventures of all
kinds.

An explosion of technological advances provides unlimited
opportunities for visionary artistic entrepreneurs in a wide range of
areas, from video gaming to digital rights management, from arts
production and arts management, McGucken says. UNC=96Chapel Hill is well
positioned for this new area of study. The Research Triangle Region
hosts unique communities of artists and entrepreneurs. UNC attracts
thousands of the best and brightest students from all over the world.
The digital revolution is changing the way media is created,
distributed and enjoyed.

=93Put it all together and you've got a rich environment for exploring
new opportunities in artistic entrepreneurship,=94 he says.

The new course will explore the work of such artistic entrepreneurs as
Richard Branson, William Shakespeare, Madonna and Steven Jobs.
Readings include Aristotle=92s Poetics, Joseph Campbell=92s Hero with a
Thousand Faces and Own Your Own Corporation. Guest lecturers include
Bob Young, founder of Red Hat Linux, and Laurie Racine, president of
the Center for the Public Domain and a founder of the annual Double
Take Film Festival.

McGucken received his Ph.D. in physics and has published four books,
including two novels and a poetry collection. He has run the Great
Books portal, www.jollyroger.com, since 1995. His dissertation on an
artificial retina for the blind won a Merrill Lynch Innovations Award.
He recently spoke at the Harvard Law School on Authena.org, a project
for open source digital rights management.

For more information, visit the course Web site at http://artsentrepreneurs=
hip.com.

http://www.kenaninstitute.unc.edu/centers/cei/?y=3Dnews.20050815&t=3DNews

CEI Home | News | News Item
News
April 20, 2005

CEI Awards Grant to Explore Development of Artistic Entrepreneurship
Initiative

CHAPEL HILL, N.C. =97 UNC faculty will explore development of a
concentration in artistic entrepreneurship thanks to a $38,000 program
development grant from the CEI Innovations Fund.

Dr. Elliot McGucken, professor of physics and programming, received
the grant to lead development of a proposed new Artistic
Entrepreneurship Initiative. He will work with Bill Balthrop, chair of
the Communications Studies Department, and other faculty in the arts
and humanities to develop a curriculum for students and faculty with
interests in the arts, with particular focus on its intersection with
technology.

=93The digital media revolution is fostering a natural convergence in
the arts, entrepreneurship and technology,=94 says Dr. McGucken. =93This
convergence provides extraordinary opportunities for UNC students and
faculty, from arts management, independent record labels and video
game companies to media distribution, small presses and digital rights
management.=94

The initiative envisions a new curriculum to help artistically
inclined students from the humanities and sciences explore those
opportunities and create sustainable social and commercial ventures
from them. A pilot course, New Media Arts, Technology and
Entrepreneurship 101, will be offered Spring 2006. Students will
pursue independent, semester=96long projects to build ventures that
incorporate technology and the arts, such as media archives,
production companies, record labels, distribution centers and
galleries.

The artistic entrepreneurship program would complement business and
social entrepreneurship tracks launched by the CEI in the 2004=962005
academic year. The planning grant for the new program is the second
awarded by the CEI Innovations Fund, which is designed to seed faculty
proposals for new programs that will keep the initiative fresh and
stimulating. The Campus Y received an Innovations Fund grant in the
fall to develop a new Social Justice Entrepreneurs Program.

=93CEI seeks to instill a culture of entrepreneurship across the
university community to help students, faculty and administrators
learn to transform their ideas into enterprises that have value and
are sustainable,=94 said John D. Kasarda, Kenan Distinguished Professor
and director of the CEI and the Frank Hawkins Kenan Institute of
Private Enterprise, which coordinates the CEI. =93This program for the
arts will help us extend the CEI=92s reach and impact to a much broader
and more diverse constituency.=94

The CEI Innovations Fund accepts faculty proposals in two grant cycles
(fall and spring) of each year. It provides competitively awarded
grants of $5,000 to $50,000 to UNC faculty and staff who develop
creative new programs for the initiative. Visit www.unc.edu/cei/innovations=
fund
for information or contact Kasarda at (919) 962=968201 or
john_kasarda@unc.edu.

The Carolina Entrepreneurial Initiative (CEI) is an $11 million
program funded in part by The Ewing Marion Kauffman Foundation,
managed by the Frank Hawkins Kenan Institute of Private Enterprise and
led by faculty and staff across the university from an array of
disciplines. Successful entrepreneurs, many of them Carolina alumni,
serve as advisors, lending their real=96world expertise.

For more information, visit www.unc.edu/cei.

Page 1
Celebration
2006
T H E U N I V E R S I T Y O F N O RT H C A RO L I N A AT C H A P E L H
I L L
C A R O L I N A E N T R E P R E N E U R I A L I N I T I A T I V E
Celebration
2006
C a r o l i n a E n t r e p r e n e u r i a l I n i t i a t i v e
Page 2
Since receiving an initial $3.5 million grant from the Ewing Marion
Kauffman Foundation, the Carolina Entrepreneurial Initiative has
received significant financial support and encouragement from alumni,
corporations, and foundations. We wish to celebrate the lives of two
individuals whose early example has been instrumental to our success.
They blazed the trail we are now following.
F R A N K H AW K I N S K E N A N ( 1 9 1 2 - 1 9 9 6 )
Many=97if not all=97of UNC-Chapel Hill=92s efforts to inspire new
generations of entrepreneurs can be traced to
the glowing example of alumnus Frank Hawkins Kenan. One of the
towering figures in the university=92s history,
Kenan was a savvy businessman and entrepreneur. He purchased a local
fuel company with $3,000 soon after
graduating from Carolina and established the Kenan Oil Company. He
later founded the Kenan Transport
Company, which grew to be the largest tank truck line in the country
with revenues over $50 million a year.
Kenan founded several other companies as well, including Tops
Petroleum, the Westfield Company, and Servicetown, Inc. In the 1970s,
he
became chief executive of the Flagler System in Palm Beach, Florida,
and turned around the economic fortunes of the debt-ridden company.
Later in life and as a trustee of the William R. Kenan, Jr. Charitable
Trust, Kenan spearheaded the creation in 1985 of the Frank Hawkins
Kenan Institute of Private Enterprise at the Kenan-Flagler Business
School. With his leadership and support, the institute dedicated
itself
to the promotion of entrepreneurship, the benefits of the free-
enterprise system, and increased collaboration among business,
government,
and academia for the greater social welfare of North Carolina and the
world.
J O H N S T E D M A N ( 1 9 2 4 - 2 0 0 1 )
A highly successful businessman and entrepreneur, John Stedman was
graduated from UNC-Chapel Hill in 1947
with a bachelor=92s degree in commerce. He enjoyed a lifelong career in
the banking industry, mostly built on his
own entrepreneurial venture, Republic Bank and Trust Company.
Stedman=92s banking career began at the Scottish Bank, a bank started by
his father in 1932. Scottish Bank merged
with First Union in 1964, and Stedman continued to work at First Union
until 1972, when he launched Republic
Bank and Trust in Charlotte. Republic Bank eventually became a
thriving banking corporation. Because he
experienced every phase of venture creation=97start-up fundraising,
growth, strategic partnering, and mergers=97Stedman became an early
supporter of entrepreneurship studies at Kenan-Flagler Business
School.
In 2000, Stedman=92s family established the John Stedman Endowment at
Kenan-Flagler to create an award that would encourage creative
thinking, risk taking, and profitable entrepreneurial business
ventures through a business-plan competition. That award, now known as
The Stedman Award, goes to the winner of the commercial-venture track
of the Carolina Challenge.
The Celebr
T H E U N I V E R S I T Y O F N O RT H C A RO L I N A AT C H A P E L H
I L L
The Pioneers
Page 3
C A R O L I N A E N T R E P R E N E U R I A L I N I T I A T I V E
S A T U R D A Y, A P R I L 2 2 , C A R O L I N A I N N , C H A P E L H
I L L
W E L C O M E
=95 John D. Kasarda, Ph.D., director, Carolina Entrepreneurial
Initiative
and Frank Hawkins Kenan Institute of Private Enterprise
U N I V E R S I T Y I N V E N T O R S
=95 Cathy Innes, director, Office of Technology Development
R E M A R K S
=95 James Moeser, chancellor, University of North Carolina at Chapel
Hill
C A R O L I N A C H A L L E N G E
=95 Maile Lesica, chief executive officer, Carolina Challenge
=95 Social Entrepreneurship Award Winner
=95 John Stedman Commercial Entrepreneurship Award Winner
The Celebration
Pioneers
Page 4
T H E U N I V E R S I T Y O F N O RT H C A RO L I N A AT C H A P E L H
I L L
The Innovators
The Chall
U N I V E R S I T Y I N V E N T O R S
An issued patent is tangible evidence of an invention that is novel
and useful. In 2006, 26 patents were issued to the University of
North Carolina at Chapel Hill by the U.S. Patent and Trademark Office.
Fifty-six individuals were named as inventors on these 26 patents.
We recognize below those individuals who are still at UNC-Chapel Hill.
=95 Kenneth Bastow
=95 Eric Bodor
=95 Sha Chang
=95 Yuan Cheng
=95 Tim Crowder
=95 Laurence Dahners
=95 Joe DeSimone
=95 Forrest Ferrari
=95 Thomas Fischer
=95 Tony Hickey
=95 Don Gabriel
=95 T. Kendall Harden
=95 Aiguo Hu
=95 Bob Johnston
=95 Myoung Kim
=95 Mike Kinch
=95 Harold Kohn
=95 K. H. Lee
=95 Wenbin Lin
=95 Niels Lindquist
=95 Jianping Lu
=95 Gene MacDonald
=95 Brian Martin
=95 Laura Melton
=95 Helen Ngo
=95 Timothy Nichols
=95 Soojin Oh
=95 Qui Qu
=95 Marjorie Read
=95 Howard Reisner
=95 Rachel Rosen
=95 Jude Samulski
=95 Hideo Shimoda
=95 Phillip Sparling
=95 Brian Stoner
=95 Stuart Thompson
=95 Rick Tidwell
=95 Jenny Ting
=95 Lea Vicci
=95 Xiao Xiao
=95 Zhiyan Xiao
=95 Jian Zhang
=95 Otto Zhou
For more information, contact:
Cathy Innes, director =95 Office of Technology Development =95 The
University of North Carolina at Chapel Hill
308 Bynum Hall =95 Campus Box 4105 =95 Chapel Hill, NC 27599-4105 =95 Tel:
919/966-3929 =95 E-mail: cathy_innes@unc.edu
Page 5
C A R O L I N A E N T R E P R E N E U R I A L I N I T I A T I V E
nnovators
The Challenge
T H E C A R O L I N A C H A L L E N G E
Faculty, staff, and student teams compete each year for top honors
and, this year, $50,000 in prize money in the Carolina Challenge
entrepreneurial business-plan competition. The student-led competition
includes tracks for commercial and social entrepreneurship.
Teams across all departments and schools are eligible to compete.
Carolina Challenge teams are offered a range of training seminars
to improve their business and presentation skills, including a
business-plan boot camp, a presentation workshop, a legal issues
clinic, and
opportunities to observe real venture-capital presentations.
Winners are chosen by panels of entrepreneurs, venture capitalists,
philanthropists, and foundation executives and are announced each
spring at the annual Carolina Entrepreneurship Celebration.
Project Leaders
=95 Anna Cotton
=95 Melissa Losey
Advisors
=95 Amon Anderson
=95 Patrick Vernon
Sponsors
=95 A.M. Pappas & Associates, LLC
=95 Inspire Pharmaceuticals
=95 Smith, Anderson, Blount, Dorsett,
Mitchell & Jernigan, LLP
=95 Paul Vollman
=95 Wyrick Robbins Yates
& Ponton, LLP
Executive Board
=95 Maile Lesica, chief executive officer
=95 Kyle Powers, chief operating officer
=95 Abi Raja, chief financial officer
=95 Julia Pfeuffer, chief marketing officer
=95 Chan Namgong, vice president of team
relations
=95 Sarah Hodge, director of social track
development
=95 Anu Raja, vice president of judge and
sponsor recruitment
=95 Ben Harrison, vice president of track
development
=95 Jonathan Lesica, co-vice president of
sponsor recruitment
=95 Lauren Kuncewitch, awards and
experience coordinator
=95 Anna Cotton, project leader
=95 Bart Welch, advisory board member
=95 Annie Smith-Bova, chief management
supervisor
Final Judges
=95 William J. Blair III
=95 Allen Bosworth
=95 Al Childers
=95 Jeff Collins
=95 James Gold
=95 Doug Hamilton
=95 Byron Kirkland
=95 Malcom McClean
=95 Henry C. McKoy, Jr.
=95 John Moore
=95 Geoff Van Buskirk Parker
=95 Larry Robbins
=95 John Stedman
=95 David Stedman
=95 Holden Thorp
Page 6
T H E U N I V E R S I T Y O F N O RT H C A RO L I N A AT C H A P E L H
I L L
The Programs
The Progr
A RT I S T I C E N T R E P R E N E U R S H I P
Champion: Elliot McGucken, Ph.D., lecturer in physics
Arts and humanities faculty members are exploring the creation
of an Artistic Entrepreneurship Initiative that would help
artistically inclined students at UNC create sustainable social
and commercial ventures. Planners envision a program and
curriculum for students and faculty with interests in the arts,
with particular focus on its intersection with technology. A pilot
course, New Media Arts, Technology, and Entrepreneurship 101, was
offered in spring 2006

http://74.125.155.132/search?q=3Dcache:SLBYfirk-xkJ:www.kenaninstitute.unc.=
edu/centers/cei/files/CEIProgram2006.pdf+mcgucken+site:unc.edu&cd=3D6&hl=3D=
en&ct=3Dclnk&gl=3Dus

News and Events
Press Releases
Pepperdine Awarded Grant to Develop Curriculum for Artistic
Entrepreneurship and Technology

Dr. Elliot McGuken

The prestigious Ewing Marion Kauffman Foundation has named Pepperdine
University the recipient of a $125,000 grant to support curriculum
development for Artistic Entrepreneurship and Technology. The grant
supports the leading edge work of Dr. Elliot McGucken, a visiting
assistant professor of business at Pepperdine's Seaver College. Funds
will also go toward a Spring 2007 conference at the University's
Malibu campus called "Artistic Entrepreneurship, Epic Storytelling,
and Digital Rights Management" which Dr. McGucken will lead.

Describing his work, Dr. McGucken said, =93I want to emphasize how
classic storytelling pervades every field in artistic entrepreneurship
-- law derives from epic myths; brands strive towards representing
eternal elements ultimately embodied in action, and epic storytelling
can revive the Hollywood box office and foster video games that
achieve higher art.=94

Keith Hinkle, vice president for advancement and public affairs at
Pepperdine underscored the importance of the foundation=92s grant. =93The
Ewing Marion Kauffman Foundation=92s support of Dr. McGucken=92s work is
already having an impact on Pepperdine students. Elliot is among, if
not the leading scholar in America on the subject of artistic
entrepreneurship and technology and we are fortunate he is leading the
dialogue here at Pepperdine.=94

Dr. Elliot McGuken

Dr. McGucken=92s class this fall bases its syllabus on Joseph Campbell's
The Hero's Journey. Says McGucken, =93Every step of the way students
are reminded that it's all about some greater journey -- some higher
goal -- that entrepreneurship is all about, serving the higher ideals
over the bottom line, and that all lasting value ultimately derives
from value.=94

Dr. McGucken, who launched the ArtsEntrepreneurship.com program at UNC
Chapel Hill, received his bachelor=92s of arts degree in physics from
Princeton and his Ph.D. in physics from UNC Chapel Hill. His
dissertation on an artificial retina for the blind received several
National Science Foundation (NSF) grants and a Merrill Lynch
Innovations Award. The retina-chip research appeared in publications
including Popular Science and Business Week, and the project continues
today. He launched the Web site, jollyroger.com in 1995, and now runs
over 30 sites. The New York Times deemed jollyroger.com =93simply
unprecedented,=94 adding that the site =93teems with discussion, the kind
that goes well beyond freshman lit 101.=94

His two latest projects, authena.org and 22surf.org, seek to empower
indie artists, authors, musicians, and creators with Open Source
Content Management (OSCM) systems. Dr. E, as he=92s known to his
students, harbors a vast respect for the indie author and artist, for
the entrepreneur and visionary, and for who he calls =93the giants of
yesteryear whose shoulders we all stand upon.=94

Born in Ohio, Dr. McGucken developed a love of the outdoors and also
spent time sitting in front of a computer and forming early
impressions of the significance of the impact of computers on the
world. In 1995, he founded Classicals and jollyroger.com LLC as a
technological tribute to the Great Books. He recently spoke at the
Harvard Law School concerning his authena.org project for Open Source
software and managing digital rights for artists.

McGucken has published a book of poetry, a novel, a collection of
essays, and several scientific articles. Recently, the Wall Street
Journal (on-line) published one of his many poems titled =93In the Name
of Freedom.=94 He regularly blogs on the subject of artistic
entrepreneurship for the Kauffman Foundation.

http://www.pepperdine.edu/pr/releases/2006/october/mcgucken.htm

Former investment CEO discusses moral capitalism
JAIMIE FRANKLIN
Assistant News Editor

Pepperdine welcomed investment giant John C. Bogle to campus Tuesday
evening as the keynote speaker for National Entrepreneurship Week USA.
Bogle spoke on how businesses have abandoned true ethics and the
importance of classical values and a liberal education in the today=92s
world and attested to his humble beginnings and how they shaped his
life to come.

As founder and former CEO of the Vanguard Group, the second largest
mutual fund company in the world, Bogle was recognized as one of the
world=92s 100 most powerful and influential people by TIME Magazine in
2004. He was also hailed as one of the investment industry=92s four
=93Giants of the 20th Century=94 by Fortune magazine in 1999.

Dr. Elliot McGucken organized the event. McGucken teaches a class in
artistic entrepreneurship in which Bogle=92s 2005 book, =93The Battle for
the Soul of Capitalism,=94 is required reading alongside Homer=92s
=93Odyssey.=94

The theme of a hero=92s journey, therefore, permeated Bogle=92s
presentation.

=93Classical precepts are the most useful tools throughout life,=94
McGucken said. =93Ideals are a great a long-term investment, because
they never change.=94

Bogle reached out to students, urging them to pursue an education and
to become a citizen characterized by ethics and ideals.

=93Dream, but act too,=94 Bogle said. =93You have nearly all of your own
odyssey before you=85 if you are truly strong in will to strive, seek,
find, and not to yield.=94

Many students found the presentation to be valuable and could relate
to Bogle=92s assessment of the business world.

=93I thought it was pretty interesting, especially with the moral aspect
to see such a wealthy man and how he founded his business,=94 said
freshman Maurice Collins.

Freshman Kamron King agreed.

=93To see his humble beginnings makes acquiring that much wealth seem
tangible,=94 King said.

Pepperdine also welcomed Josh Berman, co-founder and chief operating
officer of Myspace, on Feb. 21 to kick off Entrepreneurship Week
activities on campus.

Berman spoke at Drescher Graduate campus on his experiences as an
entrepreneur. Myspace has more than 45 million users and gets 12
billion views per month, making it the third most trafficked site
online.

Events will come to a close Saturday with an online lecture by
McGucken.

Entrepreneurship Week USA is a nation-wide event established by the
Ewing Marion Kauffman Foundation and sponsored by The New York Times
and Inc. magazine.

Students between 14 to 30 participate in events designed to =93foster
entrepreneurship and creative ideas among young people,=94 according to
Adam Hutchinson, a public relations agent working on behalf of the
Kauffman Foundation.

More than 700 organizations and schools in all 50 states participated
in the week and a national policy summit took place in Washington
D.C., on Feb. 24.

National events include =93The Challenge,=94 in which participants compete
to generate the most value possible out of a Post-It notepad. =93The
Pitch=94 is a similar event in which students post a short video on
YouTube.com on how to decrease America=92s dependence on fossil fuels.

http://graphic.pepperdine.edu/news/2007/2007-03-01-bogle.htm

News and Events
Press Releases
Pepperdine Participates in National Entrepreneurship Week

Pepperdine University's Malibu Campus

National EntrepreneurshipWeek USA will run from Saturday, Feb. 24, to
Saturday, Mar. 3. Launched by the Ewing Marion Kauffman Foundation
with additional sponsorship from the New York Times and Inc. magazine,
the purpose of the week is to ignite the nation=92s consciousness around
the importance of being entrepreneurial.

During EntrepreneurshipWeek USA, thousands of activities will take
place, ranging from high school competitions and academic gatherings
to local town halls and a national policy summit in Washington, D.C.
More than 700 organizations throughout the country have planned
activities in all fifty states.

Pepperdine University is participating in its own Entrepreneurship
Week which began on Feb. 21 with a special lecture by Josh Berman, co-
founder and COO of MySpace.com, the leading Social Networking Life
Style portal on the Internet with over 45 million users.

Previous to MySpace.com, Berman co-founded and managed two additional
Internet companies, ResponseBase Marketing and Xdrive Technologies. At
ResponseBase Marketing, Berman also held positions as COO and CFO. At
Xdrive Technologies, in addition to being CFO, Berman was also senior
vice president of corporate development.

The keynote speech for the special week was presented by John C. Bogle
on Feb. 27 in the School of Law=92s Caruso Auditorium. Bogle is the
founder and former CEO of the Vanguard Group, the second largest
mutual fund company in the world. Bogle is the author of several books
including, The Battle for the Soul of Capitalism; Character Counts:
The Creation and Building of The Vanguard Group; and The Little Book
of Common Sense Investing: The Only Way to Guarantee Your Fair Share
of Stock Market Returns.

In 2004, Bogle received the Institutional Investor=92s lifetime
achievement award and was named one of the world=92s 100 most powerful
and influential people by Time magazine. He was also named one of the
investment industry=92s four =93Giants of the 20th Century=94 by Fortune
magazine in 1999.

The week will end on Saturday, Mar. 3, with visiting assistant
professor Elliot McGucken=92s Hero=92s Journey Entrepreneurship online
lecture. McGucken=92s dissertation on an artificial retina for the
blind, titled Multiple Unit Artificial Retina Chipset to Benefit the
Visually Impaired and Enhanced CMOS Phototransistors, won a Merrill
Lynch Innovations Grant. He was awarded the Tanner Award for
Excellence in Undergraduate Teaching as well as an honorary membership
in the American Society of Physics Teachers.

McGucken launched the great books portal www.jollyroger.com in 1995
and runs over thirty Web sites devoted to topics ranging from physics,
to Shakespeare and Artistic Entrepreneurship & Technology. He is the
author of several books including the novel, Autumn Rangers.

http://www.pepperdine.edu/pr/releases/2007/february/entreweek.htm

New business class connects student passion with capital
AIRAN SCRUBY
News Editor

Students from a variety of majors are coming together in a classroom
setting to make their dreams come true.

The class, Artistic Entrepreneurship and Technology, is listed through
the Business Division, but all students may participate.

The course was added to Pepperdine=92s curriculum this year, and is
taught by a visiting professor, Dr. Elliot McGucken. McGucken
previously taught a similar course at the University of North Carolina
at Chapel Hill, and has implemented the course in his new post at
Pepperdine.

The course is being offered in two forms: as a freshman seminar course
and as an upper-division class, comprised mainly of juniors and
seniors.

McGucken said the goal of the class was to help students pursue their
passion in their careers, and to keep in mind their artistic vision
and ethics over the bottom line in business ventures.

=93Ideals are real,=94 McGucken said.

McGucken=92s class at UNC gained media attention as an exciting
opportunity for students looking to market their artwork, or to make
business an art.

=93Looks like McGucken=92s found a way to inspire a new generation of
artistically minded entrepreneurs to follow their passion, and make a
living,=94 wrote Teresea Ciulla in Entrepreneur Magazine.

Matt Llewellyn, a senior advertising and marketing major who is
enrolled in the class, said McGucken=92s youth and experience make him
an effective professor.

=93I think he relates to students, because he=92s fresh and new,=94
Llewellyn said.

McGucken himself is an entrepreneur, with a patent pending for an
artificial retina that can be implanted in the eye to partially
restore sight to those blinded by illness or injury.

Artie Calhoun, a senior economics major, said McGucken=92s experience
brought an extra dimension to the class.

=93Dr. McGucken seems to be very experienced in the field of
entrepreneurship and quite possibly has a lot to offer to students
like myself,=94 Calhoun said.

Llewellyn started a company which sells bottled water in downtown Los
Angeles, with packaging written in Spanish. He said he wishes he had
taken the class before he started his venture.

=93I think as the class goes on, I=92m going to learn a lot from
[McGucken],=94 Llewellyn said.

Llewellyn and Calhoun agreed students should take the class,
regardless of their major.

=93This class teaches about the advantages of thinking outside the box
and keeping an open mind about the world around you,=94 Calhoun said.
=93Entrepreneurship can be found in every profession .=94

http://graphic.pepperdine.edu/news/2006/2006-09-21-bussinessclass.htm

News and Events
Press Releases
Entrepreneurship Festival Returns to Pepperdine

A sketch by Leondardo Da Vinci

Bestselling author and screenwriter Skip Press will headline
Pepperdine University's Hero's Journey Renaissance: The Second Annual
Entrepreneurship Festival, Saturday, Mar. 8, from 1 p.m. to 6 p.m. All
activities are free and open to the public and take place in the
Drescher Auditorium on Pepperdine's Malibu campus. Press, who is also
a noted script consultant, has taught screenwriting on over 1,000
campuses. He will discuss his latest book, The Complete Idiot's Guide
to Screenwriting, beginning at 1 p.m.

Five panels are planned throughout the day including one titled
Leonardo Da Vinci and the New Frontiers of Robotic Technologies at 2
p.m. The Italian Cultural Institute and Mentorography are proud to
present the Da Vinci panel with Mark Rosheim, an American robotics
expert. Following the lecture, panelists and attendees will gather in
the adjacent cafeteria and patio for a Hero's Journey Networking
session to meet like-minded entrepreneurs and renaissance enthusiasts.

Festival participants will gather again at 4 p.m. for an interview
between Brooks Ferguson, producer of films such as Titanic and Little
Women, and Craig Titley, writer of Cheaper by the Dozen and Scooby
Doo. The discussion will focus on how a screenwriter utilizes the
"trickster spirit" in contributing to the creative process "to bring
meaningful, impactful motion pictures to the world culture."

Finally, at 5 p.m., participants will join Flint Dille and John Zuur
of the award-winning Chronicles of Riddick and Transformers video
games as they discuss their new book, The Ultimate Guide to Video Game
Writing & Design, and the future of the industry. Not only are Dille
and Zuur defining the merging of film and video games, they are also
well-known throughout Hollywood for mentoring upcoming talent.

Elliot McGucken

Elliot McGucken, visiting assistant professor of business at Seaver
College will moderate the Dille and Zuur discussion. McGucken created
the Hero's Journey Entrepreneurship Festival to raise appreciation for
the role that classical literature and the arts play among future
generations of entrepreneurs.

For more information, please visit the Hero's Journey Entrepreneurship
Festival Web site.

http://www.pepperdine.edu/pr/releases/2008/march/herosjourney08.htm

Festival to promote business creativity
RICHARD NAVA
Staff Writer

The excitement of the epics of the past can be utilized to promote
creativity and entrepeneurship, according to the organizers of the
first Hero=92s Journey Entrepreneurship Festival, held Saturday.

Seaver College will host the event at the Pepperdine School of Law.

The festival will include several professionals in the arts and
humanities field including Flint Dille and John Zuur of the award
winning =93Chronicles of Riddick=94 and David Whatley, the CEO of
Simutronics. The festival will also include a keynote speech by
William Fay, who is the executive producer of films such as =93The
Patriot,=94 =93Superman Returns=94 and the current blockbuster movie =93300=
.=94

=93The Hero=92s Journey Entrepreneurship Festival seeks to give students,
artists and entrepreneurs the tools to make their passions their
professions,=94 said Dr. Elliot McGucken, visiting professor of
business. =93The rising generation is longing for epic story across all
mediums.=94

McGucken=92s growing popularity is clearly visible not only in his
students, but also fellow members of the Pepperdine staff and faculty.
Vice Chancellor Michael Warder, for example, said the concept of
spreading entrepreneurship and business to artists of all types is
part of McGucken=92s genius.

=93I think he speaks to creative students who are steeped in the digital
revolution in a very powerful and responsible way,=94 Warder said.

McGucken said he originally had the idea for the festival in the fall.
McGucken=92s work is supported by a $125,000 grant that Pepperdine
received from the prestigious Ewing Marion Kauffman Foundation to
further curriculum development for Artistic Entrepreneurship and
Technology; a curriculum that has many students eager to participate.

Pepperdine student Dylan Vandam was asked to be a volunteer for the
festival and said he immediately wanted to get involved.

=93I want to network with other students, faculty and professionals to
pursue and to incorporate the knowledge imparted from the leaders at
the festival into my everyday life,=94 Vandam said.

As a student volunteer, Vandam has contributed to the festival by
designing the t-shirts that will be worn and given away March 31.
Vandam hopes to use his education in pursuing a life based on strong
values, which he says he has learned as a Pepperdine student.

Junior Michelle Petty is also a participant and student volunteer for
the festival. Petty is a creative writing major and said she was
excited when she first heard about the event through Facebook.

Petty says she will have a multi-faceted role in the festival as an
usher, liaison, and clean-up crew member.

=93Even though doing this will take up a lot of my Saturday writing
time, I know it will be an edifying experience,=94 Petty said.

The festival will begin at the Law School at 8 a.m. and will include
lectures and speeches throughout the day. It will not conclude until
after 8 p.m. at The Malibu Inn where there will be special musical
quests.

All are welcome to volunteer and participate in the festival this
Saturday, and also in the volunteer meeting that will be held today
at 7 p.m. in the Atrium. For more information please contact Dr.
McGucken at Elliot.McGucken@Pepperdine.Edu, or visit the festival=92s
Web site at www.herosjourneyentrepreneurship.org.

Submitted 03-29-2007

Prominent Entrepreneurs Share Stories, Advice with Pepperdine
Community

National Entrepreneurship Week USA seeks to ignite the nation's
consciousness around the importance of being entrepreneurial. This
year, Pepperdine participated in its own Entrepreneurship Week in
February with a series of lectures exploring what it takes to be a
successful business entrepreneur.

The week kicked off with a special lecture by Josh Berman, cofounder
and COO of MySpace.com, the leading social networking lifestyle portal
on the Internet. John C. Bogle, founder and former CEO of the Vanguard
Group, the second largest mutual fund company in the world, delivered
the keynote address.

Elliot McGucken, visiting assistant professor at Seaver College,
concluded the week with "Hero's Journey Entrepreneurship," an online
lecture. McGucken, who authored an award-winning dissertation on an
artificial retina for the blind, launched the great books portal
www.jollyroger.com in 1995 and runs over 30 Web sites devoted to
topics ranging from physics, to Shakespeare and Artistic
Entrepreneurship and Technology.
--http://www.pepperdine.edu/pepperdinepeople/2007spring/news/